Islamic Marketing Series – Direct Response Marketing

Dratf 1:

This is a part of Islamic Marketing Series. Attention to university students, please provide credit if you refer to this article. Other readers are welcomed to share

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Introduction:

Direct response marketing is a type of marketing that need the consumer to respond to the ad immediately. For example, we can see ads in papers or magazines that ask for the reader to text to a certain number or to email so a certain address in order to get the product.

Direct response marketing ad calls for an immediate action, as oppose to other types of advertisement which are advertised to create awareness or to promote certain brand.

In the Quran and the tradition of the Prophet (the peace and blessing be upon him), we can see this kind of -if we can put it this way – direct response marketing in action.

There are many narrations that tell us ‘If you want heaven, do this and that’ and from the history, we can surely see the companions are competing among themselves to be among the ones who are granted heaven.

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Direct response marketing adalah satu teknik pemasaran yang mana pengiklan meminta supaya iklannya dijawab dengan segera untuk mendapatkan tawaran yang diberikan, seperti dengan menghantar sms ke nombor tertentu atau menghantar emel ke alamat tertentu.

Kita dapat melihat dalam Quran dan sunnah rasulillah (selawat dan salam ke atas baginda), konsep ini digunapakai dengan agak meluas. Contohnya, kita bertemu banyak riwayat yang menyebut ‘Sesiapa yang mahukan syurga, maka buatlah ini dan ini’, dan dari sirah, kita lihat para sahabat yang mulia berlumba-lumba melakukan amal untuk mendapatkan tawaran ini.

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tbc